The other week at TC Sessions: Mobility, I spoke to a trio of executives at top automotive companies about why they’re all so bullish about robotics. There are the obvious implications, of course. Automakers have long employed robotics for manufacturing – they were really ahead of the curve on those concerns about automating job loss. And then there’s the fact that self-driving cars are effectively robots.

Beyond that, however, it’s clear that car companies see robotics as a key investment in their future. What really struck me about the conversation, is how differently the three companies – Hyundai, Ford and Toyota – are approaching the space. If nothing else, it’s a sign that there’s plenty of opportunity here.

We wrote quite a bit about Ford’s ambitions in the category several roundups ago, including an interview with Mario Santillo, who joined us for the recent panel. As evidenced by the company’s recent…

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