Illustration: Rachelle Baker

It’s pretty common for a small business to fall on its face. According to data from the Bureau of Labor Statistics, only about half of small businesses survive longer than five years. And while most entrepreneurs don’t jump at the chance to relive their past failures, others attribute their subsequent victories to what they learned from their setbacks. Here, three successful small-business owners talk about their previous ventures that didn’t work out, and how they bounced back.

I started my business, BeauGen, right after I had my daughter in 2015. I experienced a lot of pain with breastfeeding, and I was talking to various mom communities and wondering what they were doing to deal with it. And there was no specific solution on…

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