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It’s time to end the elaborate staged events that are essentially infomercials for new technology products.
You probably know the ones I’m talking about. Steve Jobs or the current Apple boss, Tim Cook, paces a dark stage and holds up a shiny slab of circuits to an enthralled audience. Apple on Tuesday teased a planned (virtual) event next week to do the stage-pacing thing for the latest iPads.
Mary Kay-style demonstrations for the 400th edition of an iPad are clearly not the most serious problem in technology or the world. Most people will never even watch these things, thank goodness. But they are an example of how we and tech companies don’t stop enough and ask: Why does it have to be this way?
Apple’s influence has spread these staged product launches — and they are mostly overhyped and unnecessary. Elon Musk does them for Tesla…