We now have some detail on the plans to use NASCAR land at Bellevue Avenue and Williamson Boulevard in Daytona Beach.
Hillwood Development Co., a Dallas-based firm led by Ross Perot Jr., has submitted plans to the City of Daytona Beach for a 635,800-square-foot industrial warehouse with buildout by 2023. Dubbed Project Tarpon, it would use entrances from Bellevue, Williamson and Beville Road.
Hillwood has plans in development near other NASCAR tracks, notably Kansas Speedway and Talladega Super Speedway in Alabama. Information on the Hillwood website doesn’t mention any tenants and I’m not sure if construction has even started. NASCAR has declined comment, so far.
But Hillwood has developments worldwide, including a Wayfair distribution center in Jacksonville. I guess we’ll be in a guessing…