As consumers deal with a deluge of streaming video services, an obvious solution is rebundling. We still don’t know which company will be the first to offer a batch of subscription products for a discounted price — similar to traditional pay TV.
The answer is an important one. The aggregator of content is the user’s direct point of commerce — which comes with the perk of consumption data. That’s the ideal position in the digital age, when advertisers follow spending habits.
Unlike cable TV, a digital bundle of services doesn’t need to be restricted to just television. This gives an aggregator the ability to personalize offerings like never before, mixing and matching television, news, e-commerce, gaming, health, and any other service that charges a monthly or annual subscription rate.