DENVER — The Upcycled Food Association (UFA) introduced a new certification mark to provide consumers with clear guidance about the presence of upcycled food ingredients in a range of products, including food and beverages, pet food, dietary supplements and more.

The UFA enlisted the help of Drexel University and Mattson, a food and beverage design and development firm, to gather consumer research surrounding the creation of the seal, which was crafted by branding agency Modern Species. The research showed more than 50% of consumers had increased intent to buy Upcycled Certified food when the mark was on packaging.

“The upcycled certification seal is transformative for centralizing the messaging around upcycled food,” said Caroline Cotto, president of the UFA board. “We want consumers to see the mark and immediately understand not only what upcycled food is, but more importantly, the impact upcycled food has from a climate…

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