KANSAS CITY — Half of all food and beverage product launches in the United States promote a single hero ingredient, but opportunities exist for food and beverage marketers to promote the benefits of ingredient pairs, according to Spoonshot, an artificial intelligence-powered food and beverage insights platform.

“Not all nutrients we consume are completely absorbed,” said Kishan Vasani, co-founder and chief executive officer of Spoonshot, during a presentation at the virtual Trends and Innovation seminar hosted by Food Business News. “By using synergistic food blends, we can enhance the potential benefits of eating ingredients and the bioavailability of nutrients.”

Black pepper helps increase absorption of curcumin from turmeric, which offers a host of antioxidant and anti-inflammatory benefits. Vitamin C and zinc combine to provide greater protection for the immune system than either nutrient delivers on its own. Spoonshot…

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