KANSAS CITY — Entrepreneurs are championing creative solutions to heal the planet.
Recent research suggests consumer concern about sustainability has intensified in the wake of the pandemic. A Euromonitor International study released earlier this year found many consumers no longer view businesses as purely profit-driven entities and expect companies to engage in social and environmental issues.
“Businesses need to connect with consumers to build their trust and gain their loyalty,” said Maria Coronado Robles, sustainability insights manager at Euromonitor International. “To do that, it’s important to give them the facts. Businesses are finding new ways to engage ethical consumers by measuring and communicating their carbon footprint, for example.”
Companies of all sizes are pledging to reduce the impact of agriculture, food production and distribution on the environment. Emerging brands are pioneering practices that create…