Ad Sales Veteran Brings Two Decades of Experience Delivering Millions in Revenue Growth For India’s Top Media Brands
MUMBAI, India and TORONTO, April 28, 2021 /CNW/ – Curt Marvis, CEO and Co-Founder of QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced that The Q India, the company’s Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has appointed Ms. Simran Hoon as the inaugural Chief Executive Officer of QYOU Media’s subsidiary The Q India. Ms. Hoon, who will be Mumbai based, has held leadership roles in advertising sales for over two decades driving massive and sustained revenue growth for major media companies including Viacom, Zee, Disney/Star and Sony. In addition, throughout her distinguished career she has gained recognition for “out-of-the-box” campaigns that have driven revenue across TV, Digital and online platforms.
Curt Marvis, CEO and Co-Founder of QYOU Media commented, “It is difficult to put into words our excitement over having a new operating partner like Simran Hoon join our team. She is a true legend of ad sales and creative revenue generating initiatives in India. It is a testament to the growth trajectory that The Q India is experiencing that enables us to attract a leader and visionary like Simran. While she obviously will help us drive greater sales momentum across all distribution segments, she will also contribute her vast experience and acumen in creating some of India’s most well known and lasting media brands. This is a huge step forward for us as a company and we are thrilled to welcome Simran to our team”.
Simran Hoon began her TV sales career with Sony Television Networks in 1995. She quickly rose up the ranks serving in leadership ad sales roles at ZEE and Star (Disney) thereafter. Her most prestigious accomplishment was being a founding member of one of the most successful TV channels in India from the Viacom 18 stable – Colors – where she is credited with growing numbers exponentially by 6X during her tenure with the group. Under her leadership, Colors grew to become the leader