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STOREY COUNTY, Nev. — You can’t ride the wild mustangs at the Tahoe-Reno Industrial Center in Nevada, but you’re nearly guaranteed to see bands of them loping over sagebrush in a scene that feels straight out of the 1800s.

At least until the dust clears and Tesla’s 5.3-million-square-foot “Gigafactory” comes into focus.

Welcome to the Silver State, where Elon Musk, a cryptocurrency tycoon and a brothel owner are using a symbol of Americana as a social media recruiting tool.

The water cooler used to be the spot in the office to talk shop. Then came on-site cafes, fitness and yoga studios, rooftop gardens, fire pits and rock-climbing walls. “The overarching trend of the last five years has been the hotelification of the office,” said Lenny Beaudoin, an executive managing director at CBRE.

For employers, the newest amenities to wow workers are ideological, with environmental commitments topping the list, said Jason H. Somers, the president of Crest Real Estate, a Southern California real estate consultancy.

“Health and wellness have become the ultimate luxury,” he said, including access to nature. “Adding value to an employee’s well-being has a significant impact in a compensation package.”

In Nevada, wildlife advocates say efforts to market the wild mustangs to bolster a “green” image are interfering with the space and resources the animals need to survive.

To attract talent, a green message is easy to promise, but hard to fulfill. There has been progress by corporate giants, but most efforts remain so opaque that it’s tough to spot greenwashing, the use of sustainability efforts to appear more attractive.

Embracing high environmental standards can be challenging and expensive. Some companies pay others to reduce emissions. Others plant trees, which can take years to grow and rely heavily on water and care.

Protecting large mammals can be even harder. A good example is roaming the Nevada desert.

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