When the coronavirus pandemic reached the United States last year, the lockdowns and emergency orders that came with it sent shock waves through the country’s retail markets. Mandatory closures sent some retailers scrambling for new ways to reach customers and fulfill online orders while others did their best to weather devastating revenue losses with no foreseeable end in sight.

While brick-and mortar stores struggled, however, e-commerce revenue skyrocketed in 2020, growing 44% last year. Even as retail revenue overall grows in the U.S., these trends signal a change in American consumer habits, and astute business professionals are taking note—and…

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