A Texas bakery that said it lost business and Facebook followers after it posted a photo of rainbow-frosted, heart-shaped cookies in celebration of Pride Month has amassed many new fans from around the world.

On June 2, Confections, a bakery in Lufkin, Texas, shared a photo of the cookies on Facebook with a message:

“More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.”

The next day, the bakery shared a more somber post about the backlash it said it received as a result of posting support for the LGBTQ+ community.

“Today has been hard. Really hard. We lost a significant amount of followers because of a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted. My heart is heavy,” read a post on…

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