SAN FRANCISCO — Beth Porter and Jake Kneller launched Sweet Nothings, a line of spoonable, single-serve smoothies, with the goal to “make it easier for people to eat more of what they need and less of what they don’t.” The brand is expanding beyond the freezer aisle with its newest addition, snack bites featuring fruit, nuts, oats and flax seeds.

“Over the long term we picture ourselves being across every aisle of the grocery store with products that don’t compromise on health or taste,” said Mr. Kneller, the startup’s chief executive officer. “Our products will always be organic and plant-based with no added sugar. Not just that, but nutrient-dense and antioxidant-rich.”

Ms. Porter developed the brand’s initial recipes in her home kitchen following her young daughter’s decision to adopt a vegetarian diet. A longtime entrepreneur with a passion for health and wellness, she blended organic fruits, nuts and seeds…

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