The challenges brought on by the pandemic are especially tough on small businesses. And one of the ways they have been overcoming these challenges is through the use of digital technology. According to the 2021 Zapier State of Business Automation Report, 63% of Small Businesses Say Automation Helped Them Endure COVID Pandemic.

A further 88% of respondents also say automation makes them more competitive with large businesses. They are attributing the technology for allowing them to quickly pivot from the challenges of the pandemic. Small businesses are using automation to lower manual data entry such as copy/pasting data from one platform, document, database, or system to another.

Additional uses include lead management, document creation and organization, and managing inventory and distribution. Considering 94% of the respondents say they perform repetitive and time-consuming tasks, automation can address many issues.

This is one of…

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