KANSAS CITY — Bars are booming in new product launches, despite the fact that snack, nutrition and performance bars comprised one of the food categories to post sales declines in 2020, according to Mintel’s 2021 US Snack, Nutrition and Performance Bars Industry Report. But a rebound is coming, the market researcher said.

The reduction in away-from-home activity during the COVID-19 pandemic hampered growth for the segment, which dipped nearly 6% in sales declines. However, key drivers of the bar category remain strong, including interest in healthier snacks, functional foods and holistic living trends. These indicators point to a bar market recovery, Mintel said.

“The COVID-19 pandemic has driven consumers to increase at-home cooking and snacking,” said Beth Bloom, associate director of food and drink at Mintel. “While this has benefited most snack categories, it undercut those options oriented toward meal replacement and…

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