Amazon is investing heavily in a new live audio feature that’s similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify’s new live audio platform, sources tell Axios.
Why it matters: As with Amazon’s efforts in podcasting and music subscriptions, the company sees live audio as a way to bolster the types of content it can offer through its voice assistant, Alexa, and its smart speaker products.
Details: The effort, which is being led by Amazon’s Music division, includes paying podcast networks, musicians and celebrities to use the feature for live conversations, shows and events.
- The idea is that users could access live concerts or performances through their Amazon Music accounts. The company is in touch with major record labels about live audio events with artists.
- The feature is being built to focus on live music, but the tech giant is also eyeing talk radio programs and podcasts as an extension to that…