In places where pandemic restrictions are easing, companies must embrace this unique opportunity to retain the beneficial practices they adopted during the crisis. To do so effectively, leaders must be thoughtful about identifying which have been successful and deliberate in ensuring that the changes stick. The authors present a four-step framework to help leaders identify, retain, and sustain the changes that have been successful in the past year. First, identify which new practices were successful, why they were successful, and under which circumstances they’re expected to continue to succeed. Second, reduce the influence of symbols connected to old practices. Third, openly discuss and resolve disagreements and misconceptions about the new procedures. Finally, turn the new practices into habits.

As vaccines are being shipped and administered, the impact of the Covid-19 pandemic on people’s lives and…

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