Habi, a real estate startup digitizing home buying and selling for Colombia’s middle class, announced Wednesday that it has raised $100 million of equity in a Series B funding, marking the largest round raised by a female CEO across Latin America.

In Colombia, a country where few online listing services exist and the most common way of selling your home is by hanging a phone number and a for sale sign in your window, real estate transactions are incredibly opaque. The Bogotá-based iBuyer startup aims to change that.

Habi buys, renovates and sells homes, generating revenue off the margin. Its centralized database—built using data from real estate, banking and government partners—drives its automated pricing model, offering transaction services to home buyers and sellers.

The startup also allows homeowners to estimate the value of…

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