The mutual fund industry often offers fintech and robo-adviser tools.
As equity markets have an improved outlook worldwide and interest rates are relatively low across the globe, investors eager for higher returns are turning to mutual funds, which have lapped deposit banking account.
Mobile banking users are largely familiar with banking transactions, but may not be used to accessing the investment menu.
This article explores the mutual fund investment features on the digital platforms of mobile banking apps.
The experience could attract depositors to become new investors, saving for the long term and earning a better return.
Mutual fund investment through a mobile banking app allows buying, selling, switching, and creating a personal investment portfolio.
Some commercial banks also connect their mobile banking app to an investment gateway of a subsidiary or a joint venture company.
SCB Easy, the mobile banking app of Siam Commercial Bank (SCB), provides new features that are friendly for users and is equipped with an investment feature.
SCB Easy, the mobile banking app of Siam Commercial Bank (SCB), has an investment feature on the digital banking platform.
It uses an open architecture investment model, allowing investors to select mutual funds from both SCB Group and other asset management companies, which is a unique strategy among its peers.
Investors can select several mutual funds from four companies: CIMB-Principal Asset Management, Krungthai Asset Management, UOB Asset Management, and One Asset Management.
SCB Easy also offers new features on its discovery menu. The bank partners with Morningstar Research Thailand to provide customers the ability to see a more holistic view of the funds provided. Customers can do their own research when selecting a portfolio.
The app also provides recommended funds by the bank’s chief investment officers and groups key funds into categories, making it easier for investors to browse.
Working with Morningstar, the company provides fund fact sheets, key ratings, and other helpful information for