BERKELEY, CALIF. — Hundreds of miles from Hollywood, in an Oklahoma town with a population pushing 1,500, it’s not unusual to spot actress Jennifer Garner clad in denim overalls and red boots caked with mud. She is a fixture on her family farm there, harvesting sweet potatoes or steering a tractor, as documented for her millions of social media followers. The land, where her mother grew up, is tended by Ms. Garner’s uncle Robert and aunt Janet and produces some of the organic fruits and vegetables sourced by her baby food company, Once Upon A Farm.

The actress joined the business as co-founder and chief brand officer four years ago, alongside longtime Annie’s leader John Foraker, who became co-founder and chief executive officer after stepping down at General Mills. Based in Berkeley, Calif., Once Upon A Farm was established two years prior by consumer products veterans Cassandra Curtis and Ari Raz as a first-of-its-kind line…

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