NFTs are growing in the baseball world, with Major League Baseball announcing a long-term agreement with digital collectible company Candy Digital on Tuesday — headlined by a one-of-a-kind Lou Gehrig NFT that will be released on July 4.
NFTs, or non-fungible tokens, are digital assets representing real-world objects, like a piece of artwork, or music … or a baseball card. They’re tied to a blockchain (MLB and Candy’s NFTs will run on the Ethereum blockchain), and are essentially certified to be unique.
For Major League Baseball, expanding into the booming NFT market — the most expensive NFTs have sold for millions of dollars — means creating a whole new type of collectibles fans will be able to buy, trade and share.
The first NFT from MLB and Candy is a 1-of-1 NFT of Gehrig’s iconic “Luckiest Man” speech that the Yankees legend delivered on July 4, 1939, at Yankee Stadium, after being diagnosed with ALS. The Gehrig NFT will be…