Philippe Krakowsky took over as IPG’s CEO in January.

IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM. The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying. Insider identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going. See more stories on Insider’s business page.

Philippe Krakowsky in January became CEO of IPG, the fourth-biggest ad holding company with agencies like McCann, MullenLowe, and Deutsch.

While Krakowsky may not have seemed like the obvious choice for the job, not having the financial or consulting chops typical to that type of position, sources described him as the quintessential advertising insider who’s long been active in new-business pitches, acquisitions, and PR crises.

As a 20-year vet of IPG, Krakowsky has close relationships with many of its executives across agencies. Executives told Insider that he often acts as a mentor and problem solver for agency leaders and that they feel they can call or text him at any time and get an immediate response.

Insider identified 16 leaders in his inner circle, listed in alphabetical order, who hold the most sway over company decisions, lead the biggest divisions, and advise the CEO. It’s compiled based on conversations with current IPG executives and employees and public information. IPG declined to comment.

Amy Armstrong, Initiative global CEO

Amy Armstrong became global CEO of IPG media agency Initiative in March, replacing Mat Baxter, after turning around its US business.

Under her leadership as US CEO, the agency has grown over the past few years, winning new business last year from clients such as Gilead, Liberty Mutual, Nintendo, and T-Mobile. When she was promoted, Krakowsky said Armstrong helped Initiative become one of the top media agencies for global new business growth at IPG.

Armstrong has been with IPG for 20 years, first at creative ad agency FCB and then serving in executive


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