SELBYVILLE, Del., Aug. 18, 2021 /PRNewswire/ — The matcha market value is expected to cross USD 5.5 billion by 2027, according to a new research report by Global Market Insights Inc., owing to the growing demand for healthy and safe products, along with the increasing demand for a variety in tea flavors.

The matcha industry’s size from steamed production technology is set to surpass USD 2 billion by 2027. The increasing adoption of steamed production technology, owing to its ability to retain the green color of the tea leaves and low production cost, will boost product demand. The tea leaves are steamed using a machine and then air-dried, locking in the young tea leaves for a bright green color and a sweet & vegetal flavor. The demand for high-quality tea worldwide will fuel the adoption of steamed production technology in turn stimulating the overall industry…

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