When Julie Wroblewski met Joanna Drake in the back of a car en route to the airport after the 2018 Equity Summit conference, it only took 20 minutes for them to become friends. They had a lot in common: Both are from the Midwest, both are VCs focused on making the industry more diverse, and both are members of the sandwich generation — adults taking care of both children and aging parents. So when Wroblewski wanted to turn her care economy investment thesis into a venture firm, she knew who to call.

Wroblewski got the idea for the firm in 2019 while she was running the venture investing arm at Melinda French Gates’ Pivotal Ventures. She kept coming across interesting companies trying to tackle problems in the care economy — so she started researching philanthropic work and advocacy…

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