L’Oréal Group’s newly appointed digital executive is exploring how online games, augmented reality and social media can help the French cosmetics company reach new demographics amid an expected increase in e-commerce sales.

“The pandemic has been a catalyst for digital adoption,” and L’Oréal is “constantly reimagining” its digital strategies, said Asmita Dubey, the company’s chief digital and marketing officer.

Before her appointment as digital and marketing chief, Ms. Dubey held digital and marketing management positions at L’Oréal for eight years.

Ms. Dubey succeeded former Chief Digital Officer

Lubomira Rochet

in April and reports to L’Oréal Group Chief Executive

Nicolas Hieronimus,

who took the reins in May.

L’Oréal’s brands include Lancôme, Kiehl’s, La Roche-Posay, Garnier and Maybelline New York….

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