What’s wrong with launching a global campaign to find fresh storytelling talent? Plenty, according to some media – if China is involved. Some media are trying to portray CGTN’s Media Challengers campaign as a “scheme” to “promote China” and “counter Western narratives that damage its image.” Never before have foodies, makeup bloggers and podcasters been so suspect. What’s even more baffling is some media reach out to participants for their comments, but after the participants reply, there is no trace of their response in the published article. What’s going on? Why has even a storytelling competition been branded propaganda? And how is the pressure of politics impacting content creators themselves? Don’t miss this week’s Headline Buster!

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