Instacart Inc. wants to do more than just deliver your yogurt and snacks—it wants to advertise them, too.
The nine-year-old digital grocery service, which helped shift shoppers from supermarket aisles to smartphones, now is making a push into selling online advertising. It is hiring veterans from
and developing platforms for video and other services, aiming to tap a multibillion-dollar digital advertising business that also is being pursued by
––some of its biggest customers.
Instacart’s newly appointed chief executive officer, said, “We have such a big opportunity. The challenge is executing fast enough to capture it.”
Ms. Simo, who spent a decade at Facebook and helped lead its mobile platform, said Instacart’s specialization in groceries can…