Everyone knows Kim Kardashian, the influencer and reality TV show star, but do you know Kim Kardashian, the cryptocurrency advocate?

Earlier this month, the billionaire mega star posted something a bit out of the ordinary to her Instagram Stories. Kardashian was promoting a new alternative cryptocurrency, or altcoin, called Ethereum Max.

And she’s not the only one.

YouTubers, streamers, and all kinds of social media influencers are jumping aboard the altcoin train. They’re urging their followers to look into new altcoins on a regular basis, if not flat out encouraging them to invest.

What’s going on here? Why are so many of them promoting it, and how invested are they personally?

A flood of altcoins

New cryptocurrencies have been popping up everyday in order to take advantage of the hype around well-known crypto, such as Bitcoin and the meme-inspired Dogecoin, as the more established cryptocurrencies’ value spiked to new heights.

If you…

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