A San Francisco startup named Nebia grabbed headlines for making a showerhead that won over fans including Apple CEO Tim Cook. Problem is, it cost hundreds of dollars, making it out of reach for many potential customers.

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Now, the startup is introducing their least expensive version yet: the Nebia by Moen Quattro. At $99, it’s more affordable, and the company is turning to Kickstarter to help connect with buyers.

The secret to a more indulgent shower experience: a process called atomization.

The head is able to “disperse water into millions of much smaller droplets and creates this super enveloping spa like experience,” explained Philip Winter, one of the co-founders of Nebia over a Zoom interview.

“The feedback is that it actually feels like more water even though you’re using about half the water, said Winter.

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