Published by Wharton School Press, the new book “Making Money Moral: How a New Wave of Visionaries is Linking Purpose and Profit,” aims to explain, evaluate, and help accelerate the growth of a dynamic market that also does good. Written by former Penn President Judith Rodin and Saadia Madsbjerg, former managing director of The Rockefeller Foundation, the book identifies the key players, showcases the most promising innovations, and highlights the greatest opportunities for investors, the general public, and the planet.

“Making money moral happens when the world of financial markets meets the world of impact,” says Rodin. “Making money moral is transforming our view of capitalism.”

In addition, the book explores some of the innovative products and investment strategies that money managers—often in collaboration with problem solvers—have been developing to meet the growing appetite for…

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