For business, the ability to adapt and grow is a matter of survival. One of the development paths is international expansion. Despite the coronavirus crisis, companies will not refuse to enter new markets: some are doing this right now, others are only making plans. In this text, we figure out which steps help build an international business strategy.

Consider the mentality and nuances of doing business

It is easier to start international expansion from the English-speaking market. The main arguments are a close mentality, one language, and a low barrier to entry. Experience also testifies to this: a common language doubles the mutual trade turnover between countries and geographic proximity – three times.

Exploring cultural differences helps build relationships with clients and creates a welcoming work environment within the dealership. For a successful communication strategy, you need to find out whether local…

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