Connecting with customers is one of the most important things you can do as a business. Building a strong connection from day one improves retention and expands your network. For new businesses, this is one of the most surefire methods of achieving growth.

If you find yourself struggling to connect with customers, don’t fret. Some simple strategy adjustments will get your brand on the right path. Use these tips to start connecting today: 

Embrace Self-Awareness as a Brand

In his podcast “How I Learned to Connect with People,” John Maxwell talks about how understanding his unique capabilities made him a better connector. Instead of trying to emulate what he sees in others, he leverages his personal strengths. Recognizing what he was good at and leaning on those qualities made him a more authentic and genuine leader.

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