How Simulation Can Accelerate Your Digital Transformation

Around the mahogany tables of corporate boardrooms and the plywood workbenches of garage-based startups, one topic has threatened to monopolize business discussions for years: digital transformation.

The first question in those discussions is often some form of “what is digital transformation?” The short answer is “everything.” After all, what company isn’t using digital tools to improve traditional workflows or capitalize on new business models made possible by our ever-evolving digital economy?

The slightly longer answer is this: Digital transformation is the use of computers, software, and data to better understand what customers want, and then provide those experiences. It’s as simple—and as complicated—as that.

It’s simple because it’s business as usual: Invest in new technologies to build a better product. It’s complicated because business…

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