An illustrative image of Amazon Shopping app seen on a mobile phone screen in front of an old (L) and a new (R) Amazon Shopping app icons displayed on a screen. Amazon has quietly changed its new Amazon Shopping app icon, replacing the blue ribbon on top that drew some unfavorable comparisons. On Wednesday, March 3, 2021, in Dublin, Ireland.

Artur Widak | NurPhoto | Getty Images

Amazon‘s advertising business is soaring.

The company’s massive “other” business category, which is primarily (but not exclusively) ad revenue, grew 77% in the first quarter to $6.9 billion in revenue.

Apple‘s recent privacy changes, which make it easier for users to block advertisers from tracking them, could add more fuel to its growth. 

Amazon holds an enormous amount of in-depth consumer data — as of last month, the company said it had more than 200 million global members in its Prime program. As Apple’s App Tracking Transparency changes goes into effect,…

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