In a world in which bad news dominates, social engineering scams that carry a promise of good news can be incredibly lucrative for cyber criminals. 

In one recent example, fraudsters set up a phony job posting using a real recruiter as the contact person for the hiring process. Applicants hoping for a chance at the too-good-to-be-true position were instead talking with a fake email address. About 100 people applied, with many submitting very personal and private information. 

The LinkedIn scam is just one of many in a long line of never-ending social engineering examples that exploit our human desire for good news. And because these campaigns are successful, we will continue to see them spread for years to come.

These scams seem to work well on the general public, but surely they can’t be as lucrative in the enterprise setting. Or can they? Why do we keep falling for them? What can businesses…

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