There’s no doubt that the 2021 real estate market is extremely challenging. Demand for housing is through the roof, interest rates are historically low and inventory is still very restricted. Meanwhile, it feels like COVID-19 has turned the entire world upside down.

As an agent, trying to serve your buyers in these conditions is very difficult. Homes are selling fast—often for more than the asking price—and buyers trying to enter the market face stiff competition.

In this kind of hot market, it’s vital that you set and manage expectations with buyers ahead of time. If they’re not prepared for what the process may entail, they could expect smooth sailing and instead be faced with shock, frustration and disappointment. If that happens, your relationship with them could be irretrievably damaged and future referrals could be lost. Here are four ways you can help manage buyer expectations in today’s competitive…

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