From pop singer Rihanna’s billion-dollar clothing and cosmetic lines to actress Reese Witherspoon’s media company, which just sold for $900 million, female celebrities who branch out and reinvent their brand are boosting their public image — and their fortune.

While dozens of female celebrities have started their own companies, with many expanding into the beauty and fashion industries, some brands — like Rihanna’s Fenty Beauty and Jessica Alba’s The Honest Company — have amassed hundreds of millions of dollars in revenue, turning their entertainer founders into fully fledged business owners.

Female entertainers face unique pressure to reinvent themselves as their career progresses, said Sharon Marcus, a professor at Columbia University whose research focuses on celebrity culture. When these celebrities reach their peak fame, Marcus said, they often feel as though they must extend themselves into other industries in order to…

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