CHICAGO — Interest in tailored nutrition and a proactive perspective on immunity are among the five key behavior shifts that are inspiring innovation and creating opportunities for food, beverage and supplement companies, according to ADM.

“Health and wellness remain at the forefront of the global conversation,” said June Lin, vice president of global marketing, health and wellness at ADM. “The pandemic has transformed how consumers perceive holistic health and well-being. It’s impacting how we live and increasing the importance of the foods, beverages and supplements we choose, presenting new opportunities for our industry to meet their needs.”

In developing its five health and wellness behavior shifts, ADM utilized research and insight gathered by market intelligence company FMCG Gurus over the past year.

According to FMCG’s research, 60% of global consumers are planning to improve their overall health and wellness in…

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