Those questions have never had a definitive answer, partly because Facebook keeps secret much of the relevant data. Analytics tools such as Newswhip, which is independent, and CrowdTangle, which Facebook owns, provided windows into what’s trending on the social network. And a Twitter account called Facebook’s Top 10, run by New York Times technology columnist Kevin Roose, drew on CrowdTangle’s data to produce weekly lists of top-performing U.S. Facebook pages — many of which turned out to be conservative or even right-wing political personalities. Meanwhile, Facebook has endured harsh criticism from President Biden and other officials who view it as teeming with conspiracies and misinformation.

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