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During the 2020 election, both the Biden and the Trump campaigns ran Facebook ads targeted to Black voters in Kenosha, Wis., about the protests over race and policing that dominated the summer.

On Tuesday, Meta, the social media company formerly known as Facebook, announced changes that, on the surface, would appear to reduce such targeting. But it remains entirely possible for campaigns to get around these limitations.

The company said it planned to eliminate advertisers’ ability to target people with promotions based on their interactions with content related to race and ethnicity or political affiliation, as well as thousands of other topics.

But those changes would do nothing to stop a campaign from targeting the same audiences in Wisconsin with Facebook ads, just in different ways: Location targeting is still permitted, down to the ZIP code. Campaigns could…

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