COMMENTARY

Evolving digital platforms open more ways to win in GovCon

Over the past year of the COVID-19 pandemic, we witnessed a major shift in companies moving the majority of their marketing spend to digital platforms. For the commercial and B2C world, this increase was simply an additional boost to what was already trending as a growing dominant reliance on digital tools to reach consumers where they work, live and play – digital devices.

However, in the government technology and services marketplace, where the traditional marketing formula of in-person networking, conferences and job fairs had still remained a dominant form of audience engagement prior to the pandemic, the shift was dramatic for those who jumped into digital.

Yet, overall, we find that digital platforms today remained a generally untapped area…

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