The fury of Walt Disney (NYSE:DIS) theme park fans isn’t going away any time soon. It’s been less than a week since the House of Mouse dropped a bombshell: Disney World’s free-for-all FastPass platform for access to expedited queues is transitioning into a premium experience called Disney Genie+.
Disney World visitors in Florida will have to pay $15 a day — or $20 at Disneyland in California — for access to the rebranded Lightning Lane queues, and not every ride will be included. The best attractions will carry additional charges for each ride’s express line. No one likes to pay for something that used to be free, but there’s a method to the mouse-ness. The venom by fans is misplaced. It’s just not obvious to all parties that Disney Genie+ is a win-win-win situation in which the theme park operators, visitors, and Disney shareholders can all come out ahead.