“Genie” — which debuts this fall at California’s Disneyland and Florida’s Disney World — is a new digital service that will “maximize your park time, so you can have more fun,” according to the company.

“From specific attractions, foodie experiences and entertainment, to general interests like Disney princesses, villains, Pixar, Star Wars, thrill rides and more — just tell Disney Genie what you want to do and it will do the planning for you,” Disney (DIS) said in a blog post on Wednesday.

Disney Parks Chairman Josh D’Amaro told CNN Business this week that the company listened to guests who want the theme park experience to be simpler, straightforward and tailored “for them.”

“You tell Genie what you are interested in specifically — whether that be an attraction, a food, a character — and Genie’s going to come back to you and tell you how to make the most of your day,” D’Amaro said.

The free service will be built into Disney…

Read more…

Share.

Comments are closed.