Around the world, stores are pouring money into new technology and innovative experiences. Things like virtual fitting rooms, biometric payments and QR codes require major investments and claim to be the future of customer experience. But do customers really want all of this new technology in their shopping experiences?
Not necessarily. A new survey finds that the majority of shoppers either want less technology integrated into their shopping experience or for it to stay the same. Just 30% of consumers want more technology as they shop.
What does that mean for brands?
Customers Are Slow To Adopt In-Store Technology
Retailers may think new technology is the future. Many customers claim to want technology in their shopping experiences but are slow to adopt it when it is actually applied.