BELOIT, WIS. — Consumers are demanding increased sustainability credentials from their food and beverages, according to a new report from Kerry.
The company surveyed more than 14,000 consumers across 18 countries and found 49% of global consumers consider sustainability attributes when purchasing food and beverages. Sustainability attributes were most important for dairy, meat and their plant-based counterparts and were less important for alcoholic beverages, snacks and non-alcoholic beverages.
The survey found the topic of sustainability is rapidly evolving to encompass a wider range of associations and expectations.
“This research has unveiled some really surprising results that have positioned sustainability as a must-have rather than a differentiator among consumers,” said Soumya Nair, insights director at Kerry. “Sustainability-minded consumers are actively seeking out food and beverage products that have a significantly…