A line-up of name brands and an enhanced customer experience await the shopper
SHANGHAI, May 1, 2021 /PRNewswire/ — The second Double Five Shopping Festival and Pudong International Quality Life Festival kicked off at the Super Brand Mall in Shanghai on May 1. Top government officials including Weng Zuliang, member of the Standing Committee of the CPC Shanghai Municipal Committee, Zong Ming, Shanghai Vice Mayor, Hang Yingwei, Deputy Secretary-General of the Shanghai Municipal Government attended the Global Goodies Pop-Up Market launch ceremony.
Unlocking the power of “debut economy”
The Global Goodies Pop-Up Market gathers more than 20 of the world’s most known brands under one roof, where they will showcase a wide range of featured exhibits and new offerings, including US-based Dole’s new coconut egg, century-old German healthcare giant B. Braun Linovera® Oil, Singapore’s Nippon’s new children’s paint and Chinese brand Butterfly’s multifunctional sewing machine.
On the first day, Consul-General of Royal Thai Consulate-General, Shanghai Lada Phumas and CP Group Vice Chairman Michael Ross launched the opening of the CP Pavilion and chatted with shoppers online from a live studio against the backdrop of the scenic Bund at eat n work, in a move to boost the sales of CP Food’s line-up of preservative-free, ready-to-eat Thai specialties: Thai-style bird’s nest, zero-fat, zero-additives coconut water and additive-free Amarize mango sticky rice.
Experience economy leads a new wave of business growth
Thirty-four new stores open at the mall around May Day Holiday this year. By year end, the mall is expected to welcome more than 130 brands across an area of some 50,000 square meters. Following the renovation of Venus, Kids’ 3rd Home and eat n work, the first 4,000-square meter culturally-themed block, the 47-store Lei+ Village, recently opened. The first Ringside Boxing & Beyond in China, the first Daydream pig-petting store in Shanghai, the upgraded ShineDream Miniature World, the upcoming ALPHAWORLD that is set to open this year, as well as the new smart supermarket “Kitchen of the World” of CP Group will together transcend the shopping experience for customers.
As a multi-functional life arena, Super Brand Mall is not only a