Salesforce CEO Marc Benioff and Amazon’s Jeff Bezos are backing the startup (Getty, Arrived)

A startup backed by Jeff Bezos and Salesforce CEO Marc Benioff is the latest venture working to extend real estate investing to the masses.

Arrived Homes, a company that offers shares of rental properties starting at $100, raised $37 million in equity and debt from investors that include the Amazon founder’s private investment company Bezos Expeditions and Benioff’s Time Venture in a fundraising round led by Core Innovation Capital, Bloomberg reported.

Arrived Homes isn’t the first startup trying to expand real estate ownership. Fundrise, reestablished in 2016 as a REIT, allows non-accredited investors to buy shares of single-family, multifamily or industrial buildings for as little as $500.

Fundrise recently secured a $300 million credit facility from Goldman Sachs to finance new construction on investable single-family homes and…

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