Politics and hard news have moved to the back burner of the national conversation, with sports — and particularly the NFL — generating more interest, new data shows.

Why it matters: It’s a huge shift from a year ago, when most of the top stories in the U.S. were about hot-button political topics.

By the numbers: Sports have rocketed to the top of Americans’ news diets, according to pageview data from Taboola, a content recommendation company known for its boxes of thumbnail ads, which pulled data from 1,400 news sites.

  • The top 10 news topics last month included the NFL, football and ESPN, as well as a handful of cities that ended up on the list largely because of their sports teams — Houston (World Series runner-up Astros, Texans), Las Vegas (Raiders, Jon Gruden) and San Francisco (Giants, 49ers).
  • Last October, 18 of the top 20 stories were related to the national political conversation, led by “Trump,” ‘”coronavirus,” “Biden,”…

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