The Amazon app displayed on a mobile phone.
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Amazon’s ads growth just keeps ballooning.
The company’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue by 87% year-over-year in the second quarter to more than $7.9 billion, the company reported Thursday. That’s up from the 41% year-over-year growth the segment saw in the second quarter of 2020 and up from the 77% year-over-year growth it saw last quarter.
Amazon chief financial officer Brian Olsavsky said Thursday that new products and functionality helped drive higher demand and higher bid rates.
Amazon Advertising launched “over 40 new features and self-service capabilities” in the quarter, the company said in its earnings release. Amazon said one example is a tool that creates regional sponsored product campaigns. It said it also expanded the services it offers in Australia,…