Creating and showcasing a positive and welcoming company culture is imperative these days. Not only does this tactic attract new employees, but with how focused Millennials and Gen-Z consumers are on brand identity, it’s also beneficial in attracting these customers as well.

If you create an inviting culture and find an effective way to showcase it, then you can secure lifelong customers and truly invested employees. We know all of this can seem like a daunting task, so we’ve asked 12 experts from Forbes Agency Council to share their top tips and help you figure out the best strategy for your company.

Photos courtesy of the individual members.

1. Embed Culture In All Of Your Content 

Train employees and inform consumers. Customers and employees buy into the larger vision and…

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